French Fairytale editorial

Coiffed curls, berry lips, cascading blooms, eclectic ephemera and the ruffliest, most voluminous dresses make for a seriously sumptuous and whimsical editorial. Devour the drama...

This stunning editorial shoot from a creative team based in Shrewsbury, Shropshire, captures the romance of fairytales, mixes it with The Secret Garden and adds a sprinkling of Les Misérables. It is simply a feast for the eyes!

Shot on location near Rowton Castle in Ford, Shrewsbury in Shropshire, by Charlotte Preece of Indie Love Photography, the shoot concept was dreamt up by Jenny Powell (formerly of Bridal Reloved Rowton) and Lesley Clarke, from Hello Petal. They incorporated the styling skills of vintage hair and makeup artists, The Blusherettes, and together created a simple, yet sumptuous set of images that really evoke a fantasy feel of lost fairytales slipping through the veil of time.

Photographer Charlotte used the natural light and shadows to create interesting shapes which add to the dramatic feel of the dresses, juxtaposed next to the derelict feel of the stone and wood barns and the rustic setting in the wood.

The models wear gowns by Ian Stuart. Alisha (blond) wears Flowerbomb while Alana wears Pracatan.

The makeup and hair design by The Blusherettes took inspiration from the creations of Grimm Brothers fairytales combined with French Revolution chic. Hair is piled high and dotted with pretty blooms, while the makeup uses pinks, reds, burnt rusts and berry red lips to create depth and contrast with the pale skin of the models and soft vanilla hues of the gowns.

The props add a whimsical element to the images with vintage ice skates, angel wings, suitcases, books and even a sewing machine. Leslie from Hello Petal offers a prop service for weddings as well as floral design and uses the shoot to showcase her styling skills.

The decision to keep the shoot simple, with no jewellery or additional accessories allows the dresses to become the focus. The flowers again feature a deep red blooms and are oversized to create drama.

Concept: Jenny Powell at Bridal Reloved Rowton and Lesley Clarke at Hello Petal. Inspiration: Renaissance bride, secret garden, whimsy, wonderland, Cinderella Photographer: Charlotte Preece, Indie Love Photography, Bridal wear: Ian Stuart dresses by Bridal Reloved; Alana’s wears ‘Flowerbomb’, Alisha wears ‘Pracatan’ Floral design, vintage props and styling: Lesley Clarke at Hello Petal! Hair and makeup design: The Blusherettes Models: Alisha Dean (brunette) and Alisha Griffiths (blonde) Shot on location at near Rowton Castle in Ford, near Shrewsbury. #ideas #inspiration #styledshoot #editorial #french